Why keywords are an essential part of your business growth plan

June 18, 2021
June 18, 2021 Tine Lehrmann

Most business owners know that keywords are essential, when looking at the visibility of a website or placing adverts online. Search Engine Optimisation (SEO) is a crucial part of online visibility – the more effective the keywords, the more chance of your advert or website appearing higher in the search results.

But keywords are an essential part of your overall online business growth plan too. Why? Because the whole online world is a keyword-rich world.

"An online world, is a keyword-rich world"

Lehrmann London

Keywords are needed everywhere online. They’re no longer just for online advertising or website SEO – they’re a valuable tool for everything you do online. Whether you’re interacting with contacts on your social media platforms or creating guest articles for potential joint venture partners, knowing your keywords will help you stand out and be memorable to your target audience.

In short, keywords lead to your ideal customer and need to be used:

  • Within your backlinks
  • On your website
  • As the alternative text and titles of your images
  • As part of your advertising copy
  • Within your PR and promotional materials
  • As part of your content marketing strategy

Using the words and phrases your ideal audience would use to search for you, your business and the solutions you provide, ensures you’re speaking their language and being found easily and quickly.

Social media is keyword driven too

One area that is often overlooked is that of social media. However, if you take a good look at each social media platform you’re on, you’ll see they’re also ripe for keywords too.

Each social media platform gives you the chance to use keywords in a variety of different ways:

  • As part of your profile summary
  • Within your social media status updates
  • As hashtags
  • When interacting with your customers
  • As skills and experience within your work background

Keywords also make it easy to search out conversations people are having on those topics. This gives you the perfect opportunity to provide answers, offer advice and value to your target audience, when they need it most.

In being proactive in this way, you not only help solve problems, you’re also showcasing your expertise and putting yourself in front of the right people, without being pushy or salesy.

Get to know your keywords

In short, keywords lead to your ideal customers and you therefore need to know what yours are, if you want to make the most of the opportunities they can provide.

Look to make a list of the one and two-word phrases, as well as the long-tail, three or more-word phrases, that best represent what you do and what products or services you offer. Brainstorm ways you can effectively use them on the different social media platforms, as well as the methods above and make a concerted effort to update your profiles, bios and summaries to include those keywords that are most important to you.

Keywords are important to the visibility of your website, online advertising and SEO, but they’re also an essential part of your overall social media plan too. If you’re looking for business growth, you need to remember the online world is a keyword-rich world – and learn to make the most of it.

If you’re struggling to get your keywords clarified or your online presence going, why not get in touch with us, for a free initial consultation? We’re driven by creating experiences that deliver results for your business, so you have a good return on your investment – so give us a call or drop us an email; you’ll find our contact details here:


Your new digital agency

Studio London

Studio 1
Fairbank Studio 2
65-69 Lots Rd,
London SW10 0RN


+44 207 610 0045

Studio in Denmark

Fåborgvej 24
5762 Vester Skerninge


+45 2624 3133

Lehrmann London

© 2023