Why images are important to your branding

October 10, 2022
October 10, 2022 Tine Lehrmann

Your brand is more than just a logo; it’s a unique combination of colours, styles, fonts and the thoughts and feelings you want your ideal customers to experience. Often, it can be difficult getting across the less tangible side of your branding in your written content – and that’s where images come in.

Images are big online. You only have to go onto any social media platform and you’ll see, images increase engagement, reach and visibility. If you truly want to connect with your ideal clients, raise the profile of your brand and become more memorable – you need images.

"If you’re still not convinced, here’s five more reasons why images are great for your branding."

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#1: Why use a thousand words, when a picture can – and should, say so much more?

It’s true what they say – a picture is worth a thousand words. We often struggle to find the right words to convey our thoughts, share our beliefs and evoke the right emotional response from our ideal clients. A picture can sum it all up beautifully. The attention span of your ideal audience is short. They don’t want to be reading long text-based statuses, blog posts or news articles. If an image can summarise what you want to say – great!

#2: A picture portrays a wealth of emotions

Images stay with us. You only need to scroll through the different newsfeeds to see, images are powerful. People relate to other people and, when you look at an image of a person showing a specific emotion, you connect with them, and either empathise with, or desire to experience, the emotion they’re illustrating.

#3: Your brand can be illustrated beautifully in an image

Companies spend thousands on logo design, because they need it to encompass everything about a company. Images can do the same. Want to come across as a friendly, vibrant company? You can beautifully illustrate that, with colourful images of smiling happy people.

#4: Images can summarise complex things nicely

Infographics are incredibly popular and get shared around fast. Why? Because they’re a graphic image that summarises a lot of facts and figures, easily and quickly. Another popular graphic image is emoticons. People love them as they’re an easy way to summarise how they’re feeling, with a simple click of a button.

#5: Images capture the imagination

We’re all predominantly visual-led beings. Images capture our imagination and open our minds to new possibilities and dreams. A picture can encompass so many emotions and words, as well as provoking a variety of thoughts. We can instantly be transported to different lifestyles, different worlds and different opportunities, outside of those we visualised, prior to seeing a simple image.

This is why it’s so important to use images in your branding. An image can connect in a way text or audio simply can’t. And surely, that makes it worth taking the time, to ensure that images become an ongoing and important part of your overall business brand?

What are your thoughts on images in branding? Do you agree with the points raise above or do you think images are overrated, when it comes to branding? 


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