A decade ago, the concept of social media started for fun. People would join to grow their networks, socialize with more people or just have fun. Nowadays, though, social media is also seen as one of the best ways to grow your customer base and get new visitors on a daily basis.
"So, what happened?"
The Growth Of Social Media Marketing
You may or may not have heard about this, but social media marketing has a 100% higher lead-to-close rate than outbound marketing. Maybe that is why more than 84% of B2B marketers use social media on a daily basis to pinpoint their target audiences and convert them to customers.
However, a lot of businesses are still in the sleep mode, not even trying to establish their social media presence or managing their social accounts poorly. The truth is, there are lot of brands that don’t see benefits from social media – but that is mostly because of their approach.
Linking Social Media To Web Traffic And Potential Customers
If we just take the moment to think that almost everyone has a Facebook profile nowadays or that every business professional has a LinkedIn profile or that every teenager has an Instagram profile – it is certain that social media is more than just a pool of users. It is a pool of audiences that businesses can easily target.
For example, if LinkedIn works for a corporate accounting firm looking for small companies as its clients, Instagram may best work for jewelry artists who want to showcase their designs online. Each of the social networks has its own base of users – and each can be used to drive targeted traffic.
Let’s not forget the fact that social media is also great for SEO, and is actually the element that complements a well designed SEO content strategy. But what happens when conversion is in the plain focus?
Social Media And Customer Conversion
If you are doing social media right, you will be exposed to thousands of relationships. In fact, social media is nowadays one of the easiest ways for brands to form relationships with their target audiences. What usually starts as a ‘follow’ or a ‘like’ ends in loyal customers who spread the word about a brand, ‘like’ its photos or share its new product lines.
As you can see, social media has a moment that is far greater than only shopping. It turns the actual customers into brand ambassadors and therefore sets the marketing on another level – all benefiting your business and its corporate identity.
Have you started using social media for your business – or you still procrastinate on it? See how our social media services can help you make most of your target audience!