BRANDING 101: Importance of colours and style

October 10, 2020
October 10, 2020 Tine Lehrmann

BRANDING 101: What Message are Your Brand Colours and Elements Sending?

Corporate identity.
It is a term to describe the light of a business. Whether it’s the colors, the icons or the interior, it is something that a brand is known for from its customers. Do you know what your business is known for – and if you are sending the right message?

"What story are you trying to tell?"

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Does Your Business Have A Brand Identity?

You may think that your business is great in terms of corporate and brand identity. However, as long as your customers are forgetting your brand or cannot tell one feature of your products or services, you are failing big time.

The truth is, a lack of corporate identity can lead to failure. And even though branding may seem like a fluffy concept, it is best defined as a mixture of the perfect name, term, design, symbol or any other feature that identifies your goods or services. Hence, your brand identity is a representation of your company’s reputation through the conveyance of attributes, purpose, values, strengths and passions.

If you still don’t know if you have a solid brand and corporate identity, try seeing if you have the following:

  • a strong physique – which is the recognizable and physical aspect of your brand, most commonly articulated through your logo, color scheme, packaging and the online spaces and communities
  • a personality – your brand’s character, the way that your brand communicates with the outside world, the voice of your brand and even your celebrity endorsements
  • culture – the value system and basic principles on which your brand bases its behavior (it may be socializing, sharing, making the world a better place, helping the environment, helping young people etc.)
  • reflection – how the most stereotypical buyer sees your brand and who is your ideal buyer (for ex. Coca Cola always focuses on teenagers who value fun, friendships and sports although its target audience is a lot broader)
  • self image – the mirror in which the target persona holds up to him or herself (ex. Coca Cola drinkers are seen as social, communicative and adventurous based on the brand’s identity)

It’s Not About You – It’s About Your Story

As you can see, branding is not about who made the brand – it’s about how the brand was made and the idea of it sold to the audience. As such, branding and corporate identity are critical to the success of your business. The earlier you start to think about how you will shape your brand, the better.

The bottom line is that a solid brand with a solid corporate identity not only drives more profits – it is a foundation of long term success in any industry.

So, how good is your branding – from a user’s point of view? If you want a professional you can discuss this with, you are welcome to contact us today and improve your brand’s identity step by step!



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