In today’s rapidly shifting digital era, search engine optimization (SEO) is not anymore a trend. It is a reality – and a huge opportunity – for businesses of all sizes. Whether you are a small business, a large corporation or a nonprofit, SEO can do wonders for your business in terms of driving traffic and sales.
"But how does it actually do that?"
In order to better illustrate the benefits for you, we are listing the seven most essential rules about search engine optimization.
1. Onsite and offsite SEO are two different things
The first and foremost thing you should know about SEO are its core parts – onsite and offsite search optimization. While the onsite SEO covers every bit of the content on your actual website, the offsite SEO’s main focus is done aside from your website – in terms of pointing links to it and therefore boosting its ranking.
2. Creating quality content is the most important thing regarding SEO
The big lesson every business should learn is that SEO doesn’t exist without content. Therefore, quality and unique content is another essential part of search engine optimization. In order to rank higher and get more visitors, you need to have your content professionally written and keyword optimized.
3. Keyword Research
Speaking of keyword-optimized content, using keywords without a research is like going to a place that you don’t know and not carrying a map or GPS with you. In other words, SEO is all about using the right keywords in your unique content, with the right average monthly searches and a competition that you can easily beat.
4. SEO includes more than just text
A lot of businesses in London fail to realize the fact that SEO is more than just textual content. In fact, the latest algorithms by Google and the other search engines demand utmost diversity of content – meaning that images and videos are also welcome to be optimized and used to rank your page better.
5. Backlinks are essential for top rankings
If you see some of the websites ranking high for popular keywords, you will probably notice that they have a lot of backlinks pointed to them – from relevant and credible sources. That being said, it is more than just essential to have high-authority links from credible sources if you want to rank higher.
So, how does SEO look to you, now that we shared the most important facts?
The truth is, search engine optimization is not a one-time job. Instead, it is a process of constantly updating your content, adapting to new trends and making most of your content in order to reap the benefits.
If you don’t know how to start ranking higher or need an expert helping hand with SEO, our team of specialists at Lehrmann London can definitely help you. All you need to do is contact today and request your free estimate!